Project Healthy Minds

Project Healthy Minds is a gen-z/millenial driven non-profit aiming to democratize and simplify access to mental health resources.

With a more proactive approach to mental health, Project Healthy Minds wanted to revamp its identity and re-enter the mental health space with a distinctive voice and visual presence— one that celebrates unapolegetic humanity yet meets those in need of help right where they need to be met. 

During my time here, I worked across all aspects of the brand such as visual identity, digital collateral (email templates, e-vites, impact reports, social, pitch decks) and print collateral (event collateral design, general brand). 

Evelyne Rendon, Manureva Studio

CREATIVE DIRECTION
Alli Salazar 

YEAR
2023-2024 

INDUSTRY
Non-Profit, Mental Health 

Alongside their new brand identity, I helped lead the development of a refreshed social media presence by reworking their content strategy to include educational resources, relatable memes, and visually engaging breathers. The result was a feed that broke away from the typical tone of mental health organizations: organic, approachable, and deeply resonant with their Gen Z audience. Here are some of my favorite ones I’ve done.