La Parcera

Parcera comes from the word “parce” meaning friend. The identity is inspired by Colombian hospitality, vitality, and the nostalgia of traditional architecture found throughout the coffee region of Quindío, Colombia. 

The result is a brand that encapsulates Colombia’s tight-knit coffee culture, and distinctive cultural identity.

Evelyne Rendon

CREATIVE DIRECTION
Evelyne Rendon

YEAR
2023 

INDUSTRY
Hospitality/Food